We Built This Because We Lived It.
Atajoy is a social media automation platform built by a team that started as the very customer it now serves — an Instagram shop buried under DMs, comments, and missed sales. We couldn't find a tool that was powerful, safe, and actually built for people like us. So we built it ourselves.
The Market Was Broken in Three Very Familiar Ways.
Every creator, independent seller, and growing business eventually hits the same wall. Your audience grows. Comments flood in. DMs pile up. And every unanswered message is a potential customer you'll never get back. You know automation is the answer — but the tools out there keep getting in the way.
Too Limited
Most affordable tools are built for a single channel, with basic features that stop working the moment your needs get even slightly real. One platform. One use case. No room to grow.
Too Complex. Too Expensive.
The enterprise platforms do more — but they're priced for teams of twenty, built by engineers for engineers, and stuffed with features that a creator or independent shop will never touch. The complexity isn't a feature. It's friction.
Unsafe. Unofficial. Risky.
Then there are the tools that seem to work — until they don't. They operate through unofficial backdoors, ignore Instagram's rate limits, and behave in ways that scream "bot" to Meta's systems. Pages get restricted. Accounts get banned. Money disappears without a refund.
None of these options was built for us. So we decided to build what actually should have existed all along.
We Didn't Start as a Software Company.
We started as an Instagram shop.
Like thousands of independent sellers, we managed customer inquiries one DM at a time, replied to comments manually, tracked orders wherever we could, and kept pace with a growing audience purely through hustle. It worked — until it didn't. Because no amount of effort can outpace an inbox that never stops filling.
So we started solving our own problems, one tool at a time.
First came automated link delivery in DMs — a small fix that saved real hours. Then flows to handle the most common customer questions. Then a way to capture customer information without ever leaving the chat. Every solution we built for ourselves revealed the next problem, and each new problem revealed just how deep the gap really was.
When we later built other SaaS products — including website builders and online store tools — we met thousands of businesses dealing with the exact same friction. That confirmed what we had suspected: an integrated, intelligent, and genuinely accessible automation platform for creators and small businesses simply didn't exist.
We had already lived the problem. We already had the solution. The only question left was: why not build it for everyone?
That's Atajoy.
Everything Your Social Inbox Needs to Sell on Autopilot.
Atajoy turns your Instagram comments, story replies, and DMs into fully automated sales funnels — 24 hours a day, without you lifting a finger. Connect your account in one click, build your first flow without writing a single line of code, and watch your social interactions convert into real customers.
From comment-triggered DMs and lead capture forms to product showcases, follow-up sequences, and AI-powered responses, Atajoy handles the repetitive work so you can focus on creating, growing, and selling.
Instagram. Facebook. WhatsApp. All from one platform.
Built Different. Priced for Real People.
Official Meta API. No Exceptions.
Atajoy is an Official Meta Business Partner. Every automation — every trigger, DM flow, and comment reply — runs through Meta's official API with the proper permissions in place. No password sharing. No backdoor bots. No grey-area workarounds. Your account stays protected, always.
Up and Running in Under 20 Minutes.
Most platforms treat setup like an engineering project. Ours doesn't. Connect your account in two clicks, choose a ready-made flow, drop in your text and keywords, and launch. No developers needed. No technical knowledge required. Just results from day one.
Pricing That Makes Sense for Independent Creators.
Every Atajoy plan is designed for creators and independent businesses — not enterprise teams. Costs are transparent, predictable, and built to scale at the pace your business actually grows. No hidden contact fees that turn a small shop into a large invoice. And yes, there's a free plan — forever, with real features.
Support in Your Language. Literally.
Atajoy provides native-language support across English, Spanish, Turkish, and Arabic — with dedicated specialists in each. Wherever your customers are in the world, your automation speaks to them naturally. And when you need help from us, we speak your language too.
Powerful Enough for Teams. Focused Enough for Solo Creators.
Atajoy was designed with independent creators in mind — but it doesn't stop there. Multi-user accounts, multi-channel management, lead capture, advanced conditional logic, and AI-powered responses mean the platform scales right alongside your ambitions. You don't need to switch tools the moment things get serious.
Your Account Is Your Livelihood. We Treat It That Way.
Trust isn't a line in our marketing copy — it's an architectural decision made at every layer of the product.
Atajoy is an Official Meta Business Partner and a verified corporation registered in Canada. Our integration with the Instagram Graph API and Meta's official permission system means we operate entirely within the rules of every platform you depend on. You connect your account through secure OAuth — the same standard Meta uses for all trusted partners. We never ask for your password. We never store sensitive credentials. We never use third-party intermediaries that might put your data at risk.
Every permission we hold is specific to the features you use. If you want to see exactly how your data is handled, our Privacy Policy is written to be read — not buried.
Three Values. No Exceptions.
Simplicity
Powerful automation shouldn't require an engineering degree or a dedicated IT team. If it takes more than 20 minutes to get your first flow live, we've failed. We cut features that create complexity without creating value — and we always will.
Security
We built our platform on official, verified integrations from day one — not as an afterthought and not because regulators required it. Your account is the asset your business runs on. We will never take risks with it. No unofficial bots. No aggressive scraping. No shortcuts that compromise your account's standing with Meta.
Efficiency
Every feature Atajoy ships solves a real problem for a real user. We don't ship things to make a pricing table look full. We don't add complexity that serves no one. Our job is to give you back the hours you were spending on repetitive tasks — and we take that job seriously.
Matthew Archer.
Co-Founder & CEO
Fermi North
CTO & Core Systems Architect
Lili Vance
Front-End Lead & Design Systems Architect
Sina Sotoudeh
CMO & Lead Brand Strategist
A Small Team. An Extremely Clear Focus.
Atajoy is built by a lean team of engineers, product designers, and support specialists. We kept it small on purpose — not because we couldn't grow faster, but because the best products come from people who are obsessively close to the problem they're solving.
Every feature request gets read. Every piece of feedback gets discussed. Nothing ships because it looks good on a roadmap. Everything ships because a real user needed it.
And because we started as the customer, we know exactly what that means.
We don't come from a large software corporation. We come from the same messy, exciting, inbox-flooded world that you're navigating right now. That origin is not just part of our story — it's the reason every decision we make is different from what you'd get from a team that only ever watched from the outside.
See It For Yourself. No Card Required.
Start with our Starter plan — free forever, with real features and no usage tricks designed to force an upgrade. When you're ready to grow, our Pro plan starts at $14.99/month with transparent, predictable pricing and more contacts than any competitor at the same price point.
Free plan available. No credit card required. Setup in under 20 minutes.
Atajoy is an Official Meta Business Partner and operates exclusively through Meta's approved Instagram Graph API. All automations comply fully with Instagram and Facebook platform policies.